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Nick Fancher

Editorial, Music, and Commercial Photographer
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American Lung Association: Keeping Student Bodies Healthy

June 1, 2021

Back in December I teamed up with the creative team at Fahlgren Mortine to shoot an anti-smoking campaign for the American Lung Association. Bill Fioritto, one of the creative director at Fahlgren, came up with the concept of a group of students (aka student body) all posing together to create the shape of lungs, to accompany the tagline: keeping student bodies healthy. Since we were in the middle of a pandemic I suggested that we shoot 8 different models in a range of poses and outfits that could be composited together later on. I thought that it’d be advantageous to book dancers as half of the roles since they could offer much more dynamic poses, giving us more options when it came to compositing the final image. Thanks to all the models for doing an amazing job, as well as to Ryan Wyss, the composite artist. Finally, thank you to Bill and the rest of the team at Fahlgren Mortine. This was a really cool project to work on.

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Tags american lung association, fahlgren mortine, commercial photographer, commercial photography, advertising photography, campaign photo shoot, keeping student bodies healthy, conceptual photography, composite lungs, ryan wyss, bill fioritto, dancers
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