One day last year (what is time) I worked with @alexhaldi of @pawncreative to create art for the new @skrizzlyadams album cycle. We shot a bunch of smoky images on location at a bar to match the classic Americana aesthetic of the artist. My assistant @sethmosesmiller helped me position a snooted speedlite up near the ceiling for the first setup, which created a shaft of light in the smoke. For the second setup we wanted to imply sunlight coming through the window blinds but since it was in fact a rainy morning we had to fake the light with a projector. Less is more, more or less.